Hello! I’m Brenna. I’m a creative project manager working in arts and entertainment. I’m originally from Charlotte, NC, and I earned my B.F.A. in Photography and Film from Virginia Commonwealth University (VCU) in Richmond, VA. After graduating in 2019, I moved myself to Silver Spring, MD where I worked as the Administrative Assistant for the AFI Silver Theatre and Cultural Center. There, I learned about theater exhibition (i.e. watched many independent films) and how to execute an online film festival (after COVID-19 closed the theater for over a year.) My love of film festivals and unique online experience brought me to Utah where I worked as the Coordinator, Digital Marketing at the Sundance Institute. After three Festivals, I transitioned to a new role with the Utah Jazz as a Marketing Project Manager, and most recently, as a Senior Project Manager. Day-to-day, I’m tackling design requests with our creative team, building marketing campaigns with our strategists, and refining our workflows in Asana.
In my free time, I enjoy performing and teaching Irish dancing (with local group Rinceoiri Don Spraoi), painting food on mini canvases, and slowly writing what may become my first feature film or a 12-episode limited series. (I haven’t decided yet.)
Work Experience
Senior Project Manager, Marketing at Utah Jazz | January 2025 – Present
- Oversee a team of two, including a Marketing, Project Manager and Project Management Intern within the Marketing Operations team
- Manage marketing and creative projects for the Utah Jazz, Salt Lake City Stars, and Jazz Youth programs
- Lead process and manage workflows of the Marketing team in conjunction with the Director of Marketing Operations
Marketing, Project Manager at Utah Jazz | August 2024 – January 2025
- Manage marketing and creative projects for the Utah Jazz, Salt Lake City Stars, and Jazz Youth programs
Coordinator, Digital Marketing at Sundance Institute | June 2021 – August 2024
- Manage projects for the Institute’s digital products (i.e website and apps), Festival merchandise, and marketing campaigns, including:
- Drafting creative briefs and organizing project deliverables
- Creating and overseeing project timelines to ensure deadlines are met
- Leading reviews and tracking edits and decisions from stakeholders
- Liaising with editorial and design teams on copy and asset creation
- Oversee partnerships with external design agencies on Festival branding and web design projects, by facilitating email communications, negotiating contracts, sharing resource materials, guiding reviews, and delivering feedback
- Lead content planning for sundance.org and festival.sundance.org homepages, create a update schedule based on key milestones, and edit pages in WordPress to maintain both websites year-round
- Implemented project tracking processes through Monday.com and document management in Google Drive to improve team workflows
Administrative Assistant at AFI Silver Theatre and Cultural Center | September 2019 – June 2021
- Built and designed web pages for online festival screenings on virtual platform, Eventive, formatting the backend settings and updating film tags and dates weekly
- Communicated with customers via phone and email, troubleshooted technical issues, and created shareable how-to guides to improve user experiences
- Developed tracking processes in Trello to manage weekly tasks and documentation for virtual events, creative projects, and reopening operations
Administrative Assistant at VCU Arts Research Institute (ARI) | January 2018 – May 2019
- Conducted daily research for new grant proposals and created research reports
- Assisted artists with ARI gallery exhibitions by installing and documenting work
Tracked and analyzed data for arts and health projects weekly - Wrote artist profiles and project features for the ARI website monthly
Skills
Design: Adobe Acrobat, Photoshop, Illustrator, Premiere Pro; WordPress & HTML Coding
Project Management: Asana, Airtable, Monday.com, Trello, Jira, Slack, Microsoft Office & Google G Suite
Education
B.F.A. Photography & Film
Virginia Commonwealth University (VCU)
- Fulbright Alternate, 2019 – 2020
- VCUarts Dean’s Scholarship Recipient, 2018 – 2019
- President of the Honors Student Executive Board, 2018 – 2019
Personal Accomplishments
Film Screenings
2024 – We Work?, Producer, 48 HR Film Project, Salt Lake City, UT
2020 – Rooted (2019), Director, 2020 Awesome Con Short Film Festival, Washington, DC
2019 – Extending (2019), Director, Grace Street Theater, Richmond, VA
