Website Design
Each year, the Sundance Film Festival website (festival.sundance.org) is refreshed with the year-specific branding and design. As a digital marketing project manager, I oversee the work to rebrand and relaunch the Festival site with support of our team of web developers, UX writers, creative partners, and in-house designers.
Project Collaborators: Creative Partner; Web & Product Developers; Marketing Director & Associate Director, Digital Marketing; Creative Director & Graphic Designers; Copy & UX writers
Tools Used: Figma, Google Docs & Slides, WordPress, JIRA
Getting Started
To kick off rebranding our website, I work with our creative and marketing directors to craft a project brief. I manage the process of on-boarding our creative partner, negotiating contracts, and processing invoices. I keep the project on track by scheduling reviews, delivering resource materials, and organizing feedback delivery.
Collaboration
Redesigning the website is a collaborative effort between marketing and digital teams. I facilitate the conversations necessary to ensure the Figma designs our creative partner delivers maintain the UX infrastructure scoped by the digital team and the designs can be recreated by our web developers.
Development & Review
Before site launch, my team hosts an inter-departmental review of the site as built to catch bugs, technical errors, and typos. I track reported fixes and edit copy and design elements as needed in the WordPress backend.
Go to Market
Our website launch marks the start of the Festival season, revealing the new branding, and preparing audiences for upcoming ticket sales and key announcements. I manage the Go-to-Market campaign to drive audiences across our channels to our newly relaunched festival.sundance.org.
Results
Throughout the season, the Festival website gets tens of thousands of visits each week as attendees purchase tickets, review the film program, and discover what’s in store for the 11 days of the Festival.
From 2023 to 2024, we saw site sessions increase by 7% and over 700,000 new users.
Credits: Happening Studio, Sundance Institute
